Black Eyed Peas debut world’s first 360-degree mobile music video on


New ‘BEP360’ App for iPad, iPhone and iPod touch Takes Fans Inside “The Time (Dirty Bit)” with 360-Degree Motion Control and Augmented Reality Developed by Peas Front Man will.i.am

LOS ANGELES January 24, 2010 – Music industry pioneer and front man of The Black Eyed Peas, will.i.am, today announced the iTunes App Store launch of BEP360, an iPad, iPhone and iPod touch app that immerses fans in a 360 degree universe of the legendary music group. Featuring the world’s first 360-degree view music video (“The Time 360”), BEP360 features the song “The Time (Dirty Bit),” the first single from new CD, “The Beginning”, now available on Interscope Records.

BEP360 is the first release from will.i.apps, will.i.am’s new digital media production entity dedicated to pioneering and producing application-based entertainment experiences. BEP360 is the first in a line of upcoming applications that will converge the worlds of creativity, music and advanced digital technologies.

The BEP360 app is available for $2.99 from the App Store on iPhone, iPod touch and iPad, or iTunes.

Thirty years after the first music video aired on MTV, the will.i.apps team has reinvented how fans can be further immersed in the world of their favorite artists by pointing and swinging an iPhone, iPod touch or iPad around a 360-degree axis that then changes the point of view. An entirely new form of music video, BEP360 uses digital teleportation to take fans deeper inside the world of The Black Eyed Peas.

Key Features of BEP360

* Point iPad, iPhone and iPod touch device at the cover artwork of the band’s latest album, The Beginning (Interscope Records) and watch augmented reality take form with BEP avatars dancing to the beat
* Direct a virtual photo session with Fergie, will.i.am, apl.de.ap & Taboo allowing users to capture their own shots and share them.
* Stay up to date on everything about the Peas via an aggregated Twitter feed
* Play an addictive Peas-inspired puzzle game
* View pictures and comments posted by other BEP360 app users on a virtual earth

The making of the music video:

via Will i apps

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